ISO 20671:2019
Brand evaluation — Principles and fundamentals
Reference number
ISO 20671:2019
Edition 1
2019-03
© ISO 2024
Withdrawn
Withdrawn (Edition 1, 2019)

Abstract

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.

General information

  • Status
     : Withdrawn
    Publication date
     : 2019-03
    Stage
    : Withdrawal of International Standard [95.99]
  • Edition
     : 1
    Number of pages
     : 12
  • Technical Committee :
    ISO/TC 289
    ICS :
    03.140 
  • RSS updates

Life cycle

Got a question?

Check out our FAQs

Customer care
+41 22 749 08 88

Opening hours:
Monday to Friday - 09:00-12:00, 14:00-17:00 (UTC+1)

  2. Store
  3. Standards catalogue
  4. ICS
  5. 03
  6. 03.140
  7. ISO 20671:2019